• Who Do You Think You Are?

    Or who do your patients think you are? Successful marketing is based on communicating what is most true about you. You in this case, of …

  • Moving On

    Why is this so hard? Healthcare providers are typically very up-to-date on ideas and information that will help them better care for their patients. They …

  • P4: Promotion

    Are you making a statement? This is the “P” you probably think of first when you think of marketing, and even then you probably only …

  • P3: Price

    Are you in control? Do you feel that: a)      The providers set the rates. I just have to adjust my practice as they adjust the …